Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG
The CMO Podcast
00:00
Brand Responsibility - When Should You Respond When Something's Going on in the World?
Marketers should lean on what m your brand stands for. The days of being completely silent have gone by the wayside. People expect brands to take a stand when it authentically lines up with your purpose. Youno, you can't just simply stand by. And i quickly realize that actually, my skills are important, but what really makes it is including a lot of other people and theyr thinking in it too.
Play episode from 49:47
Transcript
