How I Built This with Guy Raz cover image

Hero Cosmetics: Ju Rhyu and Dwight Lee

How I Built This with Guy Raz

CHAPTER

Navigating K-Beauty: From Concept to Market

This chapter explores the journey of developing a new cosmetic product, focusing on research, supplier outreach, and the nuances of K-beauty regulations compared to those in the U.S. It highlights the emotional and strategic challenges faced while considering innovative products like acne patches amid the rising popularity of Korean beauty in America.

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