What Makes Social Outreach More Effective?

Social outreach is a little bit different because you have access to everybody in the world that you could ever want. You only have one shot to make a first impression, so you might as well make it right. If I see someone's tweet on my timeline and that really resonates with me then what I will often do is I'll go and follow them, like I'll follow them. And then as I keep tweeting, I'll just kind of favor it,. Maybe I'll reply, maybe I'll favor it again. And you do this for a couple of times and then finally they start to notice you. So if you wanted to DM them, they know who you are.