324 - Building Your Client Dream Team - With Daniel Priestley
The Futur with Chris Do
Attracting High-End Clients and Supporting Small Businesses
This chapter explores the differences between enterprise clients and small businesses, highlighting the importance of compliance for the former while advocating for the empowerment of small business owners. Strategies for attracting high-quality clients through effective onboarding and screening processes are discussed, including designing engaging introductory workshops. The chapter also delves into pricing strategies for membership programs, balancing accessibility with exclusivity to ensure the right clientele is attracted and retained.
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