How To Sell Anything To Anyone | 142
The Graham Cochrane Show
00:00
Supply and Demand Is Backwards, Right?
Demand is the most important word when it comes to selling. If there's no demand, then it doesn't matter how much supply you'll have, no one's going to buy it. Find out what your ideal customer really wants and needs. Create a customer avitar document that you can keep on your phone or n agogle dock or drive,. It can be one, two, three pages. Give her an age. Where does she live, does she is she married? Does se ave a family? What does she do for living? What dis she what keeps her up at night?What does she think about when she lays awake at night? And we want to move on with
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