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The Importance of Good Gift Experiences
A Louis Theroux documentary was doing some kind of special about gambling. And they filmed this little throwaway B roll segment of him talking with the concierge of the casino where he is. He's like, are you even having fun right now? And the guy's like, yeah, it's all right. Whatever. But then on day three, they're filming him and they show the concierges give him a $600 gift certificate to coach. Are you kidding me? The man goes, that's it. So they embarrassed him and they basically said, yeah, we're not investing in you at all. It's like a triple whammy.