Can We Cut Data by Demographics?

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In marketing analytics, i feel like generally we have shifted our thinking that behavior data is actually more important. I don't think enough analysts do think about thatof allthe all the white dudes we hire yet,. which was mostly what we hired, the white dudes were most successful. Therefore white dudes must be the but can i ask about that? That's a long winded robert hole i won't go down, am.

"The people" are often the most valuable asset for a company, so getting the ones who are a good fit, supporting them in their work and their careers, and figuring out what motivates (and demotivates) them is critical. And data—both quantitative and qualitative—can help with that. It's a topic we've wanted to tackle for a long time (well, Moe and Michael have; Tim was confused, as he thought it couldn't be that hard to analyze a data set consisting of a single "Do they do their f***ing job?" boolean flag), and we finally got to it, with Andrew Marritt from OrganizationView! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.