HUNGRY. cover image

Espresso - Rory Sutherland on The Brilliance of "Thinking Fast and Slow" by Daniel Khaneman

HUNGRY.

00:00

The Psychology of Consumer Choices: Sunk Costs and Upgrades

This chapter explores consumer behavior in restaurant settings, particularly the psychology behind decision-making and the concept of 'sunk cost.' Using Chipotle orders as an example, it highlights how initial investments lead individuals to make further spending choices and reinforce previous commitments.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app