Pear Healthcare Playbook cover image

Lessons from Karen Murphy, Geisinger, raising the standard for healthcare system innovation

Pear Healthcare Playbook

CHAPTER

Navigating Partnerships with Healthcare Startups

In this chapter, the speakers discuss how startups can navigate relationships with health systems. They highlight the challenges of cold calling and offer tips for finding the right person within the organization. They also discuss the potential benefits of market research companies and funders endorsing the product.

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