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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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Positive Outcomes, Loss of Version and Existing Beliefs

Salespeople and marketers are very good at talking about positive outcomes. What we want to do in the focus there is a lining the way we frame those positive oucomes so they resonate deeply. And once you start looking at positive outcomes through that lens, it can transform the way you introduce them, the way you share them.

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