
SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg
The Official SaaStr Podcast: SaaS | Founders | Investors
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Marketing Is All About Funnels
We can reverse engineer marketing for byer epathy. Can i talkg about how you buy this stuff? How do you think about this purchase process? I's going to make me more effective. It's going to help my company. And ask them these questions to understand how they think about the buying process, not just about buying your software. The second point is that marketing is all about funnels. There's a lot of funnels out there but this is the one i always come back to when things get confusing. Are you aware? Have you considered buying d those are the reasons why you may or may not consider buying have you tried it right? Is it easy to use your
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