The Top-End Model for a New Business

I think my company drives Significant ROI's on the companies that already have an existing engine and need to transform it. So they're spending you know somewhere between five five You know I'm the well-end probably three million a year on marketing and on the high end 20 plus millions. And so we help them go through that process of unwinding which is one run analysis Identify all of the spend that is either highly inefficient not ROI positive or not showing any results Immediately cut that and then look at plans to reallocate to either things that are working or to net new experiments To entirely adjust their set of attribution and KPIs. The core marketing KPI does not align with revenue