Super meat, a start up making cultivated meat, just did a blind taste test with renowned chefs in israel. And they gave them an actual chicken breast from a slaughtered bird and their cultivated chicken breasts,. Can you tell the difference? And the renowned chefs guessed wrong. They could not tell which was ong. But so that's how good these products have gott en., that the cultivated chicken is apparently indistinguishable from the from the slaughtered chicken. The first cultivated burgher had a price tag of more than 300 thousand dollars for thati was letin in london. Now people are talking about ten dollars a burger, less than a decade later.
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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