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Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey

Masters of Scale

Building a Legacy: The Growth of Uncle Nearest and User-Centric Innovation

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This chapter details the journey of the Uncle Nearest whiskey brand, showcasing how curiosity and rebellion fueled its success. It emphasizes the role of customer feedback in product development and introduces the Microsoft Clarity team, dedicated to enhancing user-friendly online tools.

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