In this episode, I sit down with Lily Jones, founder of Educator Forever, for a coaching session to map out how she can scale her education business from $700K to $1M and beyond.
We dive into Lily’s unique flywheel that connects training teachers with agency work, why she’s hitting a growth plateau, and how focusing on sales could unlock her next stage.
Lily shares her journey from kindergarten teacher to entrepreneur, what she’s learned building two businesses in one, and how to prioritize growth without burning out.
If you’re looking to evolve a multi-offer business without splitting your focus, this episode is a blueprint.
Timestamps:
00:00 Introduction
01:17 Lily’s backstory and why she left the classroom
04:43 From teacher to curriculum developer
07:15 How free classes built her first audience
10:26 Creating the Curriculum Development Foundations program
13:19 Building a two-sided business: teachers and agency
16:28 Mapping the Educator Forever flywheel
19:35 Revenue growth
23:05 Where the business plateaued and why
26:31 Increasing project size and repeat contracts
30:56 The case for hiring salespeople
34:20 Finding focus by niching down in K–5 curriculum
38:29 Exploring recurring and higher-paying projects
42:18 Selling into schools as a future growth path
46:55 Balancing opportunities with clear priorities
50:12 Building a long-term roadmap to $1.5M+
54:46 Takeaways and next steps
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Follow Lily:
Website: https://educatorforever.com
Instagram: https://www.instagram.com/educatorforever
LinkedIn: https://www.linkedin.com/in/lily-jones-b940457b
Featured in this episode:
Educator Forever: https://educatorforever.com
Educator Forever Agency: https://educatorforeveragency.com
Kit: https://www.kit.com
