Shipping Challenges: Air vs. Ocean

This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professors Willy Shih and Mike Toffel about their teaching case about Kenya-based Sian Flowers. They discuss the company’s efforts to create a “low-carbon rose” by shipping them to their clients around the world by sea instead of by air without eroding their quality, and the effects this has on its production process. 

For transcripts and other resources, visit climaterising.org

Guest/Host:

●      Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call

●      Willy Shih, Robert and Jane Cizik Professor of Management Practice in Business Administration

●      Mike Toffel, Senator John Heinz Professor of Environmental Management