#55 - Playbook: Top 10 moments that change the way we sell
30 Minutes to President's Club | No-Nonsense Sales
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Embracing Transparency: The Power of Popcorn Pricing in Sales
This chapter explores the significance of transparency in sales, particularly during product demos, and how acknowledging product limitations can enhance buyer trust. It also introduces the innovative concept of 'popcorn pricing' to illustrate effective pricing strategies that facilitate successful sales without the need for negotiation.
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Transcript
