This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

TikTok's Lemon8 Battles Instagram (371)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Rise of TikTok ByteDance

A new mobile app from TikTok ByteDance is gaining traction, despite growing national security currents around ByteDance's China ties. A report from the New York Times confirmed that ByteDance paid influencers and gave them specific guidelines to post on the app and promote it. "I really think this is a future e-commerce play big time," says John Sutter.

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