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#213 - How to Build a Community

My First Million

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Exploring the Soho House Model

This chapter delves into the recent public offering of Soho House, emphasizing its unique business model focused on high-cost memberships and the appeal to affluent demographics. It examines the operational strategies employed during the pandemic to retain members, despite challenges like debt and workforce disruptions. Additionally, the discussion includes insights on building membership-based communities and utilizing data-driven approaches to enhance value for members.

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