S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Can We Break Even Into Years?
So if we run a calculation in year one, we make $72 million of revenue. So total revenue over the two years is going to be that $144 million. And then if we look at costs, what I'm thinking here is we can take the profit over the two months cumulatively and then just divide it into the investment cost. It's better to see if we can make that happen. You're sure that we're selling 7200 cars? Is that what you just said? That should get us to our total costs. If we have costs of $77,000 per car, and we know that we'reselling a total of 3600 multiplied by two cars over the
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