
Cyber security sales with Neil Saltman
Outbound Squad
00:00
Don't Send It Till They've Earned It
"Don't send it till they've earned it because they don't even want it. It's we live in a world of automation and ease of use," he says. "Everything that's being built every day is how can I be lazier? And so if you're making them do work, they're not going to want to do it."
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