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Cyber security sales with Neil Saltman
Outbound Squad
Don't Send It Till They've Earned It
"Don't send it till they've earned it because they don't even want it. It's we live in a world of automation and ease of use," he says. "Everything that's being built every day is how can I be lazier? And so if you're making them do work, they're not going to want to do it."
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