The perfecto project is looking at the role of narrative in motivating positive health. The data from which actually moves you through a story, and that story serves to help motivate even more movement. It's not just including people in the stories, it's what those stories are about and the focus and what they the message they send beyond the story itself.
“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.
In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.
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