Is the Industry Narrative Keeping Up With the Reality of Digital Media?

Digital media is now the lead mediar in advertising, a globaly. It's probly about two thirds ofo global marketing spend. And at least in america, people have spent more time with digital media than traditional media every year for the last four years. I think really hat if we really want to update the context for how brands grow and or medi vocabulary, that the argument for mess reach, emotionally engaging advertising is very powerful. But it absolutely needs to include ditial activity, because that's what's possible now.