Defining Growth, Evolving Perception of the Outdoors, and Hopes for the Future

Alyssa had booked the perfect camping trip, but when she arrived, she realized the campsite was the ideal surfing spot—if only she’d known to bring her board. She decided to leverage the power of technology to make getting outdoors more accessible. In 2013, she founded Hipcamp, which has grown into the most comprehensive resource for unique outdoor stays. Since launching, Hipcamp has raised nearly $100M in venture capital and partnered with private landowners to unlock new outdoor experiences. Alyssa shares why “nights outside” is Hipcamp’s north star metric, why she’s been organizing people to create change since 2nd grade, and how she creates space to listen to her intuition.