AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
How Snyk found product-market fit: Guy Podjarny on building a dev-centric security company
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Growth Marketing
Snyk: One of the things that we wanted to address when I came in, was misalignment of incentives and KPIs. We did have a growth marketing function established. We had a separate product, R&D function. But because of not always aligned incentives, there's some friction built into the organizational construct. And so we kind of just said, what's the best way to solve this? And it is not to think of these as separate teams. So each of the growth teams are truly cross-functional and work into the same set of growth objectives.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode