The chapter concludes with a message of appreciation to the audience, urging them to stay connected through the website and social platforms. It highlights the value of reviews, a midweek newsletter, links to recommended books, and the significance of leaving reviews on iTunes for visibility.
Mark Goulston: Real Influence
Check out Mark’s article on this same topic on the Harvard Business Review blog
Three three-step process that Mark recommended:
1. What are you most frustrated about?
2. What are you most angry about?
3. What are you really worried about?
Here are links to Mark’s books:
Real Influence: Persuade Without Pushing and Gain Without Giving In
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