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Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)
Marketing Against The Grain
How to Scale a Growth Team
The key success there is how many things can you try in a period of time? You got to think of yourself like an angel investor. Nine times out of 10, it's going to fail for that one idea. That one idea is going to pay back for all the failures and more. And later stage, do you've got to be able to scale that? That is extremely hard. A growth team is disruptive by nature. It has engineers, which are not in engineering. It has marketers, who are not in the marketing team. It operates like a product team. It owns a revenue, but it's not part of the sales team.
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