How to Promote Employee Engagement at United Airlines

Maggie, why did you think that you needed or you had an opportunity to showcase employees. We are nothing without our employees and nothing without our frontline. The core strategy was definitely an inside out story starting with United and culminating in the traveler. And then an additional like nuance of, we were doing this at massive scale,. Like them, they are almost forced to hold on to big human universal truths.