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Starbucks' Bitter Brew | A Cup of Competition | 3

Business Wars

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Marketing Moods: Starbucks vs. Dunkin'

This chapter analyzes the distinct marketing styles of Starbucks and Dunkin', focusing on how celebrity endorsements and humor play into customer perception. It explores the cultural contrasts between the brands, highlighting Starbucks' sophisticated image versus Dunkin's functional appeal and their evolving product offerings aimed at younger audiences.

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