This chapter explores the significant changes in business and cultural dynamics over the past two decades, advocating for the cultivation of loyal, niche audiences rather than attempting mass appeal. The speaker emphasizes the value of unique offerings and a strong identity to enhance visibility and organic discovery.
The perils of predicting the future
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
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