Redefining Podcast Monetization: Endorsements over Advertisements

Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.

Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.

Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.

In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.

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Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

→ #206: How I’d approach hosting in-person events

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