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#55 Persuasive Storytelling: Episode Recap With Andee Harris, CEO of Challenger
Winning the Challenger Sale
Don't Make Your Company the Hero of the Story
Stop making your company the hero of the story and instead make your key stakeholder or mobilizer, the hero. Don't forget to bring the human element and the emotional impact into that conclusion. Nick Kaposi is head of storytelling at Demostech. He says descriptive details are more important than technical details.
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