How Powerful Is the Gater Brain Compared to the Judge?

A lot of people don't understand how powerful the gater is compared to the judge. For example, when college students were first asked to way to professors competence, based on just a silent, six second clip of the professor teaching, their immediate suggestions strongly predicted how the professors fared in the end. Sohe shares more examples of how powerful or gata brain is in her book. How does this apply to business? How can we apply these findings at work?