Unmasking Skincare Marketing feat. Amy Koberling, PA
Naked Beauty
00:00
Navigating Skincare Marketing and Treatment Insights
This chapter explores the intricacies of skincare marketing, focusing on misleading terms and the impact on consumer trust. The speakers discuss the importance of transparency in product formulations, the challenges of product reviews, and the need for thorough testing before endorsements. They also cover topics such as effective ingredients, concerns about benzoyl peroxide, eczema treatments, and the significance of tailored skincare consultations with dermatologists.
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