3min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

How to Write a Scientific Paper

There's a wonderful exercise following on from peter medair's paper about is the scientific paper of fraud. There's this fantastic e piece where jeremy bullmore, who is an advertising guy in london,. writes up an imaginary scientific paper for how archimedes would have ed out the volume of the crown. He had a sudden flash of insight while climbing into the bath. We often make the mistake that we think, we spend a whole lot of time trying to focus on how you write a scientific paper and that approach. And there's not nearly enough thought given to, well, how do we just get more people to climb into more baths so they can think of more explanations

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