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What is Reverse Innovation?
Finshots Daily
Exploring the Concept of Reverse Innovation in Global Markets
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Exploring the concept of reverse innovation, this chapter highlights how multinational companies penetrate emerging markets to create innovative products that are later exported globally. Examples from companies like GE and Harmon demonstrate the challenges and benefits of this approach, shedding light on the evolving landscape of global innovation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode