UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Software Pricing Design with Chris Mele

UI Breakfast: UI/UX Design and Product Strategy

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The Science Behind License Pricing and Pricing Models for B2B Software

The idea that I have two different groups of customers using the software very differently can often be solved by picking the right way to gear the model. So for example, if B2C was spawning emails by the gazillions and somebody else was spawning emails, you know, by the hundreds of thousands, well now all of a sudden we have something that might right-size the ship If we have appropriate volume incentives or maybe there's something else in the software that you want to look at the use which is a better surrogate of that. The licensing packaging and then the price points that we attach to that is the science behind addressing these problems that you're having. And my final comment is when

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