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In-Game Ads for Console and PC Games - Opportunity or Threat?

Deconstructor of Fun

00:00

Playing a Game on Any Device?

Games are obviously going clearly completely cross platform. A cloud service just kind of spins but, but the idea that you can play a game on any device really makes is compelling for brands and players. But right now we're really focused on consol and pc, because that's yoow, the early learnings for brand,. We're getting big screen budgets, so we've got to put it on a big screen. And ultimately this is just a technique to get players more engaged and feel better about the game economy.

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