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Tik Tok, influencers on the clock
Equity
Influencers Are a Great Way to Get in Front of Your Audience
Growth marketers are always looking for that new way to get in front of your audience cheaper, and often that involves finding a new channel or a new roach. Influencers give start ups more real estate to communicate who you are and what you do. And then secondly, i feel like what i'm hearing from founders is that the actual real value is not so much orchestrated, it's more like this organic, some influencer just happened to mention their product, and all of a sudden it went viral.
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