This week we talk about mushroom roots, which can be fermented into something that looks and tastes like meat. Paul chipiro is a former animal rights campaigner from the humane society. He started his company called better meat to sell their mushroom baste meat replacements rectly to the big food companies. And hopes that he can ultimately save the lives of billions of animals. Slash te o, two omissions from industrial agriculture, make people healther et cetera,. Et cetera, etc.
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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