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Argument Alert!: New Game Double Down, Table Stakes and Kill
Marketing Against The Grain
Event Marketing
Vanis: I think brand, for me, is double down product market and great prodequisition matters. But i think you can be ok with table stakes if you have a great brand. And then event market. For me, event marketing in general is not a scalable, expediential, scalable tactic. It's not something that i am going to win on just because i run better events. Vanis: You don't want to compliment that with the deeper emotional side of event marketing. Why? Because event marketing is restricted by size.
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