12min chapter

Kassenzone | CEO Interviews cover image

#Spezial: Plattformbuch Bewertungskriterien, Farfetch & Walmart

Kassenzone | CEO Interviews

CHAPTER

Intro

Das Kapitel erläutert die Kriterien zur Bewertung von E-Commerce-Plattformen und hebt die einzigartigen Verkaufsargumente (USPs) für Käufer und Verkäufer hervor. Zudem wird die sich wandelnde Handelslandschaft und der Einfluss großer Plattformen wie Amazon auf kleinere Händler sowie asiatische Märkte diskutiert.

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