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#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

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The Value of Mutual Close Plans in a Deal Review

Sally Kohn: I'd never considered that as part of, you know, the value of mutual close plans. One of the things that we used to do in the deal reviews would have the account plan up. And then everyone goes through their LinkedIn while I'm going through the steal review. So it's just a great way to like hold yourself accountable and see some of the blind spots that may be may be there," she says.

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