Nir And Far: Business, Behaviour and the Brain cover image

Interview with Mike Norton - Nir And Far

Nir And Far: Business, Behaviour and the Brain

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The Power of Rituals in Relationships and Performance

Delving into the significance of rituals in relationships, this chapter explores the personal ritual of exchanging three kisses each night as a symbol of commitment between a couple and transitions to discussing the diverse pre-performance rituals of athletes and celebrities, highlighting the commonality between private and public rituals.

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