Mallory McMorrow and Bill Kristol: Imagining a World Where Trump Is Irrelevant
The Bulwark Podcast
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Engaging Swing Voters and the Impact of Key Messaging
This chapter explores the impact of swing voters on political campaigns, particularly those Republican voters discontented with Trump. It highlights the necessity of a strong closing message that addresses themes of instability and personal freedoms to engage undecided and weakly committed voters.
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