The School of Greatness cover image

67 John Jantsch: The Greatness Sales Strategy

The School of Greatness

CHAPTER

How to Get Ahead Today, You Know?

Today, if you're going to be a salesperson, you're not going to wait around for marketing to say, Hey, we scored this lead. You know, it's a hot prospect now. There's a really good chance all they want you to do now is show up and tell them how you can give them a lower price. And that's why you create so much content, I'm assuming online, right? Yeah, I mean, it's the tough part, obviously,. One of the things I address in the book is that, you know, some companies don't want their salespeople doing anything like social networking and producing content.

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