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Daniel Simons: Never Get Taken Again

Guy Kawasaki's Remarkable People

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Introduction

The remarkable Dan Simons is a cognitive psychology professor at the University of Illinois. He's best known for his famous invisible gorilla experiment, which demonstrated that people can easily miss unexpected events when they are focused on a separate task. His latest book, written with Dan Shabri, is called Nobody's Fool: Why we get taken in and what we can do about it.

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