RV E1 - MUST LISTEN: The Pilot | Revenue Vitals
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Is There a Hybrid Attribution Model?
Using self reported attribution in a hybrid way with a with sophare based attribution, you have multiple ways to measure. Programs that are measured create demand, typically get measured by self reported attribution. And the programs that are labelled capture demand, get measured by automated sophowar base attribution. i believe that this is going to force innovation in how companies measure specifically my company.
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