12min chapter

Banking Transformed with Jim Marous cover image

Building Deeper Relationships with Data-Driven Journeys

Banking Transformed with Jim Marous

CHAPTER

Balancing Internal and External Data for Customer Privacy

This chapter discusses how financial institutions can balance the use of internal and external data while prioritizing customer privacy. It explores innovative solutions like leveraging third-party data providers through APIs and shifting the perception of data from a liability to an asset. The speakers also emphasize the value of generative AI in areas like chat bots or support, rather than complex machine learning models.

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