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12min chapter
Building Deeper Relationships with Data-Driven Journeys
Banking Transformed with Jim Marous
Balancing Internal and External Data for Customer Privacy
This chapter discusses how financial institutions can balance the use of internal and external data while prioritizing customer privacy. It explores innovative solutions like leveraging third-party data providers through APIs and shifting the perception of data from a liability to an asset. The speakers also emphasize the value of generative AI in areas like chat bots or support, rather than complex machine learning models.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode