Emphasizing Understanding and Addressing Customer Pain Points in Sales

Whether you’re making a career change or just joining the sales game, save this episode. Good selling is good selling, no matter your experience or age. John Kaplan joins us to share best practices for green reps who sell to people with more experience. He shares lessons he wishes he learned earlier in his sales career. 

Here are some additional resources:

• Selling to More Experienced Professionals
• Overcoming the Seller Deficit Disorder
• Getting Comfortable with Uncomfortable Conversations

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.